Client briefs
that write
themselves.
A 6-question AI interview that gets budget, timeline, and decision-maker committed — before the first call. Private, white-label, and yours.
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Six questions.
One complete brief.
You share a link. Your client answers. The AI handles the rest — no back-and-forth, no “can you clarify?”, no chasing.
Create a project in BriefMaker and copy the interview link. Send it over email, WhatsApp, wherever. Your client opens it in any browser — no app, no account, no friction. Your logo is front and center. BriefMaker is invisible.
Hi! Before our first meeting, we'd love to understand your goals and needs. It takes about 5 minutes.
Goals, target audience, timeline, budget, key message, competitors. The questions that usually require three email threads and a call — answered in one sitting, in your client's own words.
No editing, no formatting. Every section filled — including the budget your client actually committed to. Download as DOCX or PDF, or present it straight from the dashboard.
This is what lands
in your dashboard.
A complete brief, generated from 6 questions. Every section filled. Ready to download or present.
NovaCorp is a Warsaw-based consumer goods company launching its new “Forma” product line — a collection of everyday household objects positioned at the intersection of Scandinavian minimalism and accessible pricing. The brand currently operates primarily in the B2C space, with an emerging B2B channel targeting interior designers and corporate procurement.
The primary goal is to build brand awareness among urban professionals aged 25–45 in Poland ahead of the Q3 retail rollout. Secondary objectives include:
- Generating at least 8 editorial placements in lifestyle and business media
- Establishing NovaCorp as a credible voice in the “affordable premium” segment
- Supporting the launch of the B2B channel with targeted trade press outreach
Urban professionals, 25–45, Poland. Decision-makers in mid-size companies. Style-conscious, value-driven. Reads: Wysokie Obcasy, Forbes, Design Alive.
Interior designers and corporate procurement managers. B2B segment. Influences bulk purchasing decisions.
“Premium quality, accessible price.” The campaign should emphasise craftsmanship and everyday relevance without positioning the brand as luxury.
Client's own words: “Make it feel human. We're not trying to be Muji — we're trying to be what Muji wishes it was affordable.”
Competitors to avoid referencing: Luxform, Designo (client perceives them as outdated).
Sign-off required from both stakeholders. Marek responds quickly by email. Budget review can be requested by May 10 for campaign start June 15.
Campaign live: June 15, 2026. First assets needed by May 30. Budget sign-off: May 10. No hard constraint on pre-launch exclusives — client is open to embargo arrangements.
Warm but authoritative. Think Monocle meets mass-market accessibility. No corporate-speak. Visual direction: warm neutrals, natural materials, real-life settings. Avoid aspirational lifestyle tropes.
| # | Step | Reached |
|---|---|---|
| 1 | Brand | 1 |
| 2 | PR Goals | 1 |
| 3 | Audience | 1 |
| 4 | Messaging | 1 |
| 5 | Budget | 1 |
| 6 | Brief | 1 |
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Get your first brief free →They stopped chasing.
Started closing.
We used to spend half a day per client just getting the basics right. Now the brief is ready before we even meet.
[PLACEHOLDER — specifically about budget. E.g.: “For the first time, my client told me their actual budget before the first meeting. And they picked it themselves — no awkward negotiation, no guessing.”]
[PLACEHOLDER — about white-label professionalism. E.g.: “Our clients think we built this. It has our logo, our name, our colors. That's exactly what we needed.”]
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